🎉 CX Elevate: Date Time Picker is available now on Shopify app store
Shopify app store
Shopify’s Winter ’25 Edition, cleverly titled "The Boring Edition: Nothing New, Everything Improved", isn’t about flashy new tools. Instead, it focuses on refining what already works—making the Shopify experience smoother, faster, and more powerful for merchants.
If you’re a merchant looking to improve online performance, simplify operations, and supercharge marketing, these top 10 features are tailored for you.
What’s Improved:
Shopify now allows merchants to apply the same search filters from their online store to the Shop App. This means customers can filter products and collections seamlessly across both platforms.
Why It Matters:
Shoppers find what they’re looking for faster.
A consistent experience improves conversions and customer satisfaction.
Makes product discovery intuitive for Shop App users.
How to Enable It:
Set up your filters in the Shopify Search & Discovery App. They’ll automatically apply to Shop.
What’s Improved:
Shopify has expanded the functionality of customer accounts, making it easier to personalize the experience for repeat buyers.
Why It Matters:
Add powerful tools like order management, returns, and subscriptions—no coding required.
Enhance customer satisfaction with a smoother post-purchase experience.
How to Use It:
Go to Customer Account Settings in your admin to activate and tailor extensions.
What’s Improved:
You can now create and send Shopify Email campaigns featuring specific products directly from product pages.
Why It Matters:
Save time promoting your products without leaving the Shopify Admin.
Instantly highlight trending or best-selling products to drive sales.
Simple, effective email marketing for every merchant.
How to Use It:
From the product page in your admin, click “Send Email” to instantly draft and send campaigns.
What’s Improved:
Shopify has optimized the sign-in experience for Shop App customers, resulting in 16% higher conversion rates.
Why It Matters:
A smoother sign-in process reduces friction during checkout.
Returning customers can quickly sign in and complete purchases.
Improves overall customer retention.
How to Enable It:
Ensure Shop Pay is active in your Shopify Admin for the optimized experience.
What’s Improved:
Shopify Email now offers pre-built holiday templates featuring countdown timers to create urgency.
Why It Matters:
Boost holiday sales by creating time-limited offers.
Professionally designed templates save time while keeping your campaigns festive.
Timers drive urgency, nudging customers to purchase.
How to Use It:
Go to Shopify Email, select a holiday template, and customize it with your content and timer.
What’s Improved:
Metaobjects, like reviews, product guides, or ambassadors, are now accessible across your entire store theme via the Dynamic Source Picker.
Why It Matters:
Manage and display rich content consistently across your store.
Create a more personalized shopping experience with FAQs, reviews, or testimonials.
Perfect for showcasing content-rich pages like product collections.
How to Use It:
In your theme editor, use the Dynamic Source Picker to integrate metaobjects.
What’s Improved:
Shopify now offers detailed analytics and reporting for product bundles, helping you track their performance in real time.
Why It Matters:
Understand which bundles are driving the most revenue.
Optimize your bundle pricing and promotions based on data.
Plan inventory more effectively during peak seasons.
How to Use It:
Access bundle analytics under Reports in your Shopify Admin.
What’s Improved:
Merchants can now edit, remove, or add subscriptions directly from the product details page, instead of relying solely on third-party apps.
Why It Matters:
Save time managing subscriptions without leaving the product page.
Simplify subscription workflows for merchants and customers.
Streamlined processes = happier recurring buyers.
How to Use It:
Navigate to Products > Subscription Settings in your Shopify Admin.
What’s New:
Shopify Flow now allows you to trigger automated workflows when customers join or leave specific segments.
Why it Matters:
How to Use It:
In Shopify Flow, set up automations tied to your customer segments for follow-ups, discounts, or thank-you emails.
What’s Improved:
Shopify now lets merchants fully customize their customer login pages to match their branding, from colors and typography to logos.
Why It Matters:
Strengthens brand consistency at every customer touchpoint.
Improves trust and enhances the shopping experience for repeat customers.
Makes your login page visually aligned with the rest of your store.
How to Use It:
Go to Theme Settings and customize your customer login page.
While Shopify Winter ’25 may be “boring” in name, it’s anything but dull in impact. By improving and refining existing tools, Shopify empowers merchants to:
Simplify workflows: Features like inline subscription editing and effortless product emails save time and reduce manual tasks.
Boost customer satisfaction: Custom login pages, accurate bundle inventory, and smoother sign-ins create seamless experiences.
Drive sales: Tools like holiday email templates, bundle reporting, and search filters ensure you’re making the most of every opportunity.
Optimize marketing: Features like countdown timers, product-focused email campaigns, and Shop Campaigns simplify and enhance your marketing efforts.
Shopify Winter ’25 gives merchants what they need most—reliable tools that just work better.
The Winter '25 Edition delivers enhancements that focus on making your daily operations smoother, improving customer experiences, and helping you grow your sales. While there may not be “shiny new” features, these upgrades pack a punch for merchants serious about scaling their businesses.
Custom Search Filters on Shop – Better product discovery across platforms.
Customer Account Extensions – Powerful post-purchase tools.
Effortless Product Emails – Promote products quickly and easily.
Higher-Converting Sign-In – Faster sign-ins = more sales.
Holiday Email Templates – Drive urgency with countdown timers.
Metaobjects Everywhere – Streamline content across your store.
Reporting for Bundles – Track and optimize bundle performance.
Edit Subscriptions Inline – Simplify subscription management.
Accurate Bundle Inventory – Prevent overselling.
Branded Login Pages – Enhance your brand’s customer touchpoints.
Ready to explore Shopify Winter ’25? Log in to your Shopify Admin and start implementing these updates to level up your store today! 🚀
What’s your favorite feature from “The Boring Edition”? Let us know in the comments! 👇
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